june 27th class

HORROR MOVIES

horrow films goal is to hit its audiences most primal fears.
horror films deal with the viewers worst nightmare and these differ all around the world due how everything is percieved at diffrenert degrees of terror. we saw examples of how in japan and america ghoasts are considered very scary, but in diffreernt ways, whereas in austrailia the outback is considered unknown and scary
themes of typical horror film:
gore
demons
zombies
ghoasts
vampires
murderers

 also horror films also use: sound, angle and light in very specific ways to convince the veiwer that the movie is horrifying.

today in class 26th

Today in class we focused mainly on the development in movies. Movies transitioned from 1900 - 1930's from short black and white silent movies into full length, color and sound embedded blockbusters.

movies had a tough time competing with the television industry when found came into play, but held up their own and recreated itself with a new generation of schooled "artists" who envisioned a new era of movie and wanted to help create a new light for the film industry

I enjoyed watching the simple short video clip of THE GREAT ROBBERY!! Filmed in 1918. It was a great contrast to everything that I see in movies now a days and it really emphasized how far movie has come in such a short period of time.

this advertisment is one of hong kongs most famous and effective advertisment campains. i believe that this advertisment may not be as effective in america as it is too simplistic and i believe that american advertisment campains tend to have a little more detail involved. ultimately i like this campain but i dont think it would be recieved well by consumers in america.

class on june 25th

Today in class we looked closely at how different shots were used in movies.
we looked at many examples in many different movies that came at different time periods
I especially loved learning how to set up a film set.
I was in charge of helping to set up the audio and although it did not work properly, i found it interesting to learn that the microphones are usually hand held!!

CLASS ON THE 22ND OF JUNE

on the 22nd of June our class we looked deeper into the conflict between Katy perry and sesame street after the negative response to the episode that was suppose to air on new years eve. my group looked into the role of CBS in the story and how they tried to make the story bigger than it really was.
the things we tried analyzing were the potential: headline, lede, response and position that they would take as the people who broke the story.
in this exercise we emphasised the parents TRUST that we let down as we didn't want to take either side.

Photo

Taking photos from different angles and distances create different feelings for the viewer to interpret as they can only see so much for the different view point.
by showing different emotions that the object is displaying at different depths the artist is able to shoot similar shots with very different meanings

Close up:

medium distance:

full body:

         
                                                                                among setting:

Today in class we focused on advertising
we learned the 5 P'S of advertising
PRODUCTION
PRICE
PROMOTION
PLACEMENT
POSITION

to focus in especially on position we used old spice and its fairly new approach to advertising in the soap industry.

different advertising strategies:
ONLINE/ TV/ MAGAZINE/ OUTDOOR